According to Emily, 26, Chicane Marketing has grown faster than they envisaged largely because of their total trust in each other and their dogged determination, despite being urged not to jeopardise their friendship by going into business together.
"We'd been best friends for five years and a lot of people told us not to go into business together," says Emily. "It's so important to have a really trusting relationship with your business partner because it puts stress on the friendship and on the business relationship. You have to be really open with each other and discuss what's what."
Emily, who has a marketing and finance background, says they both know the other's strengths and work is generally divvied up accordingly. Brendan, who comes from advertising sales in the publishing industry, understands the demands of clients and has utilised his network of contacts to forge relationships with two of Australia's biggest publishers, ACP and Emap.
"We'd been best friends for five years and a lot of people told us not to go into business together," says Emily. "It's so important to have a really trusting relationship with your business partner because it puts stress on the friendship and on the business relationship. You have to be really open with each other and discuss what's what."
Emily, who has a marketing and finance background, says they both know the other's strengths and work is generally divvied up accordingly. Brendan, who comes from advertising sales in the publishing industry, understands the demands of clients and has utilised his network of contacts to forge relationships with two of Australia's biggest publishers, ACP and Emap.